7 Things I Learned From Leading A Photoshoot For The First Time (on the brand side)

July 06, 2020 / Chrishaun

Before the coronavirus took havoc on us all, I traveled to North Carolina in place of my manager, the Director of Marketing, to help co-lead a photoshoot for one of our brands with our media agency.

It was the first time that I had ever attended a shoot without a manager and was allowed to guide the shoot a bit more with my expertise.

I thought that I'd be nervous about taking on such a significant learning opportunity, but it wasn't that bad. Thanks to my team (the media agency, a brand manager, and a product manager), I was able to get through a two-day shoot without too many mistakes.

Here are the seven things that I learned from co-leading my first professional photoshoot as a Marketing Manager on the brand side.

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categories / Career, Work, Work Life
tags / Photo Shoot, Marketing Manager, Client Side, Brand Side

Who Wants to Be a #DigitalMarketer?

August 01, 2019 / Chrishaun

I first got the taste of digital marketing as an Account Executive for an advertising agency that specialized in experiential, digital, and social media. Before I made the shift to agency life, I was surviving in a corporate sales position at a Fortune 500 company with dreams of one day working in marketing.

While dreaming about the perfect position, I was also taking action. I researched, networked, volunteered, and interned for different brands on off days until my hard work paid off. I treated building my marketing career as an actual part-time job to get to where I wanted to go. I knew that if I wanted to to be taken seriously, I needed to land on the type of marketing work I wanted to do and plan the perfect exit strategy.

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categories / Millennial, Social Media, Career, Work
tags / marketing, digital mar, career, career tips

{ #SocialMedia Managers }

September 05, 2017 / Chrishaun

10 years ago, Social Media Managers were probably non-existent. When I was in college, I didn’t think to myself “when I graduate I want to be a social media manager”. However, in 2017 almost every company has one or a social team.

According to a Google Trends search, the term “social media manager” is one of the most popular searches. At the beginning of 2007, the term was less than 1% popular in the United States, but in March 2017 it peaked in popularity due to an interest spike. This leads me to conclude that businesses now understand the correlation between managing a successful online marketing strategy versus just posting content online. In walks the Social Media Manager.

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categories / Millennial, Work, Career, Social Media
tags / social media, social media marketing, social media management, social media manager, Google Trends, Google, Posting, Online Strategy, Time, Time Savers, Brand Management, Content Strategy, Social Listening, Data, Analytics, Reporting, Tools, Business Goals, Data Loers, Data Lovers, Marketing Strategy, Loyalty, Brand Awarenes, Brand Awareness, Results, Social Relationship Management, SRM, CRM, Customer Relationship Management, Optimizations, Data Hub, Influencer, Social Career, Need Social, Why are social media managers important?, Why social media?, Why brands need social media marketing?, Career

{ #FlowerMouth Presentation }

July 30, 2017 / Chrishaun

Unlike most individuals, I don’t suffer from speech anxiety. I’m among the 25% of women who enjoy public speaking, presenting and any form of entertainment that happens on a stage. I celebrated the art of presentation as a young student and then mastered it in undergrad as the Director of Marketing for Students in Free Enterprise (SIFE).

Over the years, I’ve learned that the most difficult part of a presentation is interacting with your audience. Even as a professional, I don’t always know how the message will be received or what questions may come up. This is why I practice my principles and tailor my presentations per audience research.

Here’s a list of principles that have helped me to excel in my career:

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categories / Work, Work Life, Millennial
tags / marketing, social media marketing, presentation, art of presentation, knowledge, share, learn, flower mouth, practice, prepare, audience, young professional, advertising life, ad life, black professional, black woman, confidence, career, community manager, Chrishaun, digital marketing, Energetic, experience, Growth, Work Hard, skills, millenial, mad women, professional, Prove Yourself, People, Self-confidence, strength, strategist, traditional, under 30, Journeys, advertising, women in marketing, writing, Amazing, organization

{ #SocialMedia Rockstar }

May 27, 2017 / Chrishaun

One year in advertising. Check. Two months on the social media team. Double check. This past April, I had the opportunity to move from the Accounts team to the Social Media team as a Community Manager.

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categories / Life, Lifestyle, Millennial, Work, Work Life
tags / social media marketing, professional, millenial, black professional, black, Marketing, marketer, advertising life, advertising, community manager, Accomplishment, strategist, network, experience, discover, skills, career, traditional

{ #AdAgency, Year 1 }

April 27, 2017 / Chrishaun

A year ago, I took a leap of faith for my dream job in advertising and I have no regrets. Needless to say, it's been one hell of a ride.

As a Community Manager, my days are filled with stimulating projects, thought-provoking brainstorms, and rigid deadlines. At times it can be a glamorous life, but it's certainly not for the faint heart. If you can make it through one year at an ad agency, then you can make it through anything.

A survival guide for the uninitiated would've been nice, but somehow I've succeeded without one. Lucky for you dear reader, I now have a wealth of knowledge to share! So what have I learned?

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categories / Work, Work Life, Life, Millennial
tags / social media, advertising, women in marketing, marketing, social media marketing, community manager, mad women, mad men, ad life, advertising life, professional, millenial

{ Year #Four }

February 18, 2017 / Chrishaun

Today, I celebrate year four as a marketing professional. It has not been an easy walk, crawl, or drag to get to this point, but I am excited for this moment. Before I go on and on about the highs and lows of the marketing world, let’s time hop to fully understand my process.

It all started in 1997, when I wanted to be an actress. I loved being on stage and bringing characters to life. It was something I was good at and it taught me how to be dramatic. I learned how to cultivate creativity, improvise, and communicate conveying stories to a variety of audiences.

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categories / Lifestyle, Work, Work Life
tags / drama, advertising, life, professional, black woman, black professional, millenial, confidence, self-belief, work, desing, canvas, writing, voice, organization, planning, foreseeing, purpose, career, college grad, young professional, under 30, strength, marketer, digital marketing, social media, strategist, ambition

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