CHRISHAUN HOOPES

Marketing & Advertising Strategist, Digital & Social Media

Filtering by Tag: social media marketing

{ Be More #Social, Off Social: #Networking Like A Pro }

Being a social butterfly is not something that comes easily to most people. I would admit, most days I do not like talking to people. But as a professional, you have to get over that. If not, you will find yourself stuck in a position that you hate or in a career you wish you had never started. 

When I started my career, I was told to "put in my time first" before going after that big title. They were right, but they failed to mention putting in time off the clock too. It took me a few years to understand that concept, but now as I take on year five of my career and recent promotion to my eighth title, I have discovered a few insights about networking. First, to grow in your career you must learn to network like a pro, inside and outside of the office. Here are four networking secrets I would recommend to anyone who is ready to take their career to the next level.

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{ #SocialMedia Managers } 

10 years ago, Social Media Managers were probably non-existent. When I was in college, I didn’t think to myself “when I graduate I want to be a social media manager”. However, in 2017 almost every company has one or a social team.

According to a Google Trends search, the term “social media manager” is one of the most popular searches. At the beginning of 2007, the term was less than 1% popular in the United States, but in March 2017 it peaked in popularity due to an interest spike. This leads me to conclude that businesses now understand the correlation between managing a successful online marketing strategy versus just posting content online. In walks the Social Media Manager.

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{ #FlowerMouth Presentation }

Unlike most individuals, I don’t suffer from speech anxiety. I’m among the 25% of women who enjoy public speaking, presenting and any form of entertainment that happens on a stage. I celebrated the art of presentation as a young student and then mastered it in undergrad as the Director of Marketing for Students in Free Enterprise (SIFE).

Over the years, I’ve learned that the most difficult part of a presentation is interacting with your audience. Even as a professional, I don’t always know how the message will be received or what questions may come up. This is why I practice my principles and tailor my presentations per audience research

Here’s a list of principles that have helped me to excel in my career:

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{ #SocialMedia Rockstar }

One year in advertising. Check. Two months on the social media team. Double check. This past April, I had the opportunity to move from the Accounts team to the Social Media team as a Community Manager. 

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{ #AdAgency, Year 1 }

A year ago, I took a leap of faith for my dream job in advertising and I have no regrets. Needless to say, it's been one hell of a ride.

As a Community Manager, my days are filled with stimulating projects, thought-provoking brainstorms, and rigid deadlines. At times it can be a glamorous life, but it's certainly not for the faint heart. If you can make it through one year at an ad agency, then you can make it through anything.

A survival guide for the uninitiated would've been nice, but somehow I've succeeded without one. Lucky for you dear reader, I now have a wealth of knowledge to share! So what have I learned?

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